Using citations to quickly identify great domains

iStock_000033144738_MediumIn this post, we detail a simple tool to quickly refine a list of domain names and sort the wheat from the sugar.

After a short break that turned out to be a bit longer than planned, back blogging for a short while.

(Does that count as a hiatus?)

Kicking off with an article where we list a simple method to quickly identify great domains from an initial list of 100.

First of all, let’s paint the picture. It’s 7pm on a Friday night and you’re booked to go out this evening. The dinner is smoking away in the oven, and the cats they-are-a whining for their milk. The phone seems to have been ringing all afternoon, and to make it worse the to-do list app is a bleeping away in a demented tone.

Amidst all this chaos, you’ve decided to start a bit of domaining. Sure why not.

Time in now of the essence. You’ve somehow got your list down to 100, but it needs some refining.

Here’s a list of 100 domains from such a day last December. Have a quick scan and see what you like, and then we’ll go on the technique:

Google is famous for building it’s algorithm on citations. As namers, we can do the same. We need to be mindful of the past with regard to naming. So before the GTLD extensions, there was a real shortage of names. Net’s, Org’s, Info’s and Biz’s were snapped up galore.

At the time, this was the thing to do – but now things have changed.

However, we can still use the old registrations as a citation. To put it another way: would you like to invest in a domain property, that nobody ever bought any version of the name in the ‘established’ extensions – ever?

Sure, there are outliers – but what are the odds of this?

Thankfully, we can head over to and do a bulk search of the 100 names. Here, we can graphically see the past history of the domains in the list very quickly, as DomainTools have cleverly made past registrations visible using dotted circles.

Your url on DT:

Entering the list from above, we get the following winners:

And a few cites… (disclaimer: we hold the current registration rights to this one).

So, not only do we see the current registrations in the different extensions for the list; we also see the past registrations, which we can use as a citation.

Now, you might say well a hyphen…but these “my” prefix names are so hard to get that this could be an investable property. Trust me, quality “my” prefix names are rarer than a left wing hippy at a Donald Trump rally.

There’s no doubt is a great name.

Side-note #1: the DNS on before it dropped that day in December: // Curious.

Side-note #2: be careful of using this technique on Godaddy closeouts. Often, the closeouts can all belong to the same owner.

I’d love to hear a response from you. Simply get in touch to share your opinion on this blog. I wish you happy domaining, tech building or reading!