Introduction: this article aims to outline how the right psychology could assist Entrepreneurs land their dream domain. Psychology – now there’s a word. It’s defined by dictionary.com as follows: “The science of the mind or of mental states and processes.” Let’s take an example of two entrepreneurs with very different attitudes to naming their startup. […]

Aim of this article: to give entrepreneurs an introduction to trademarks; by reading these three articles, you will gain a working knowledge of trademarks, easily avoiding a huge pitfall that has befallen many an entrepreneur. (Part 1 is here;Part 2 is here; ). Here’s the thing: Some do; some don’t. An entity holding a trademark […]