Create a name

This is something you can totally do.

While acknowledging there might be some frustration at so many dot-com domains been taken, it is important to recognise this is merely an emotion. It should not stop you achieving your goal of obtaining a very good domain name.

The solution will involve:
a) Time: this is going to take some work. That’s going to take time and patience. If you get a dream domain, this work (and time spent) will have been well worth it.

b) Determination: you’ve heard this before. Now, it’s time to gather your determination – with a steely calm – to get this name.

The purpose of this article here is to give Entrepreneurs who may have never created a name before for a business or startup, all the tools they need in one page. There are links off this article to other posts – if you need to explore these, please do so.

Let’s begin.

1. The virtuous tech cycle

Your name is therefore a critical aspect of your “mark” or brand. We would go further and say your name will form part of a cycle that you aim to create between your customer or user, and your content.

Round and round our planet spins on it’s axis – and you’re trying to create a cycle too; a “virtuous” tech cycle. And what we’re saying here is that your name is a critical part of that. Rather than look at the name and content as separate goals, see them as working together to achieve the real goal – a virtuous, unstoppable tech cycle.

Thus the bit of work to find a great domain – could be well worth it. Don’t get me wrong, it’s not going to lead to success all by itself, it needs the killer content to go with it. Looking for a great domain is the horse before the cart.

Read the full blog on this..

2. Trademark clearance

A “shlep” as described by Paul Graham is a psychologically unpleasant task that if completed, provides great benefits and is not nearly as hard to carry out as feared.

When you arrive at any name you like, you must clear it for trademarks. The naming industry is not the Wild West – a system of laws applies and they are trademark laws.

As you brainstorm names with your team, you can easily clear it for United States, UK and European Community marks.

Read the full blog on this..

3. The absolute top rule when it comes to naming

The #1 rule with regards to naming your business, startup or anything – is that there are no rules.

That’s right (once you’ve cleared for trademarks) you can call it absolutely anything you want, use any domain extension you fancy, and warp words any which way but loose. Your business equals your prerogative with regards to the name.

It is possible that you can create the virtuous tech cycle you are looking for with any name. There is an absolutely essential proviso to this, which follows below..

4. Le proviso

Here’s the thing; the proviso is quite simple: as you know, every domain must have an extension – right of the dot as they call it.

Not registering the dot com will cause you to seep (read: bleed) traffic to the dot com versions of your domain.

However, this may not jeopardise your overall mission or business goals. In others, this loss of traffic may not be fatal, depending on your objectives.

5. Psychology

Before we take a look at setting your specific naming goals, it’s worth taking a look at the role Psychology plays in all of this.

And what I want to convey to you is the importance that you get in the zone and absolutely convince yourself that you will achieve your naming goals.

Read the full blog on this..

6. Your Naming Goals

Now it’s time to set your naming goals.

It’s a question of how much time you wish to allocate to the process – and do you need “Naming Nirvana” or not? Could a small amount of time devoted to the process, result in a number of “good enough” affordable choices, and possibly Naming Nirvana itself?

It’s a bit like a relationship. Do you want Mr. or Mrs. “Perfection” – or is it Mr. or Mrs “Right Now”…or, is it somewhere in between?

Read the full blog on this..

7. Your Domain Extension

2014 witnessed the start of the new domain extensions. The problem is the proviso above. It’s basically a cost benefit situation between:

Potential branding benefits of the new domains;
Loss of traffic to the dot-com version.

There’s a lot to look at here:
7.a: The Internet already has a history of BIG winners..
7.b: Much – but not all – of the startup community has gone dotless..
7.c: We examine the power of the magical sound behind dot-com..



Note LinkOrchard: – we are currently in the process of writing this article. As we blog, we add to this summary article. The whole article is about 80% done, and it will be our very best as regards the topic.

In the meantime, please click the support link above to contact us.